Rabbithole

An immersive art gallery x dancefloor experience. 2024

Event organised by Ally Baston and Nikita Pussell for Down.Da.Rabbthole hosted at Lord Gladstone and Goodspace Gallery

★Event Organising

★Branding

★Graphic Design

★Visuals

★Marketing

★Animation

bRIEF

An art exhibition + dancefloor event focused on uplifting female+nonbinary DJs and visual artists.

The event featured 5 female DJs playing UKG, DNB and techno across two floors, as well as an accompanying art gallery and artist’s alley.

The exhibit theme was ‘Good Girls Are Bad Girls That Never Get Caught’ and explored female experiences within subculture spaces and the tension between conformity and rebellion.

The event sold out on the night, reaching capacity at 275.

★branding ★

The visual materials used a 2000’s inspired digital aesthetic with pop culture motifs and a hot pink x black palette.

GO DOWN THE RABBIT HOLE

★Distortions, glitches and warped typography
★Internet-core references
★Rabbits as a visual motif

Visual Identity

LOGO DESIGN

key Demographic

★Women and nonbinary people

★Ages 18-26

★DNB/Techno crowd

marketing Campaigns

★Marketing ★Graphic Design ★Animation ★Video Editing ★Web development

A range of online and in-person marketing campaigns using graphic design, animation, video editing and web development.

Posters

Displayed as physical posters, on telephone poles and bar/club bathroom doors.

Posted online as event announcement, paid ad, and distributed as physical posters.

IRL Poster

Main Flyer

An IRL poster campaign focused on telephone poles in artsy/nightlife-heavy suburbs, with real, tear-off tabs. The QR code and website on the tabs led to a custom website mimicking an internet scam ad full of easter-eggs, leading curious viewers to the event ticket page and Instagram.