Everybody’s Dead Inside
Music Video for Alissic(Sony UK) 2022
★ Creative Direction, Production & Animation ★
Concept
Production
Social Content
Animation
Concept
BREIF: A mixed-media music video animation featuring claymation/2D animation, live footage and green screen vfx, The story follows Alissa- being led by a white butterfly- exploring a creepy/surreal world, which acts as a parallel for her internal world & emotional journey.
★Pitch ★Concept ★Storyboard ★Set Design
MY ROLE: I was consulted during the creative development process with a simple concept, and devised a storyline, set concepts and ultimately a shot-by-shot storyboard. I assisted production on-site in Sheffield, UK, directed and filmed a promotional campaign, and contributed animation for the final video.
Production
★Pitch ★Concept ★Storyboard ★Set Design
After I developed the storyline, set design and storyboard, the production crew brought the designs into reality. On set, I acted as a production assistant, and consulted with the director during VFX heavy scenes. When the director briefly stepped down due to covid, I stepped in to assist the film team in ensuring the correct shots were captured as based on the storyboard.
Snapshots from the archive…
Set developed from my pitch, video I captured for use in social content.
Hologram component ft 3D animation by lyxwave.
On-set VFX- (me in the beanie!)
Snapshot from production, taken for social content.
Animation
★2D Hand-Drawn ★Claymation ★Vfx ★Illustration
I created a range of animations and illustrations for the video, which the editing team composited into the live footage. I worked across claymation and 2D frame-by-frame animation, as well as producing sketches and artwork to be displayed in the music video as props and set dressing.
Social Content
★Concept ★Directing ★Videography ★Animation ★Editing ★Creative Marketing
I developed a series of complimentary short-form videos set within the world to use as teasers and social media promotional content. I directed, shot, edited and animated this series, and then devised a strategic rollout scheme for the campaign.
Analytics
4 Million views on TikTok throughout the campaign.
312.7k likes across all videos.
Interactive ‘choose your own adventure’ style video series teasing the music video’s sets.
Music Video
ADDITIONAL CREDITS: Artist: Alissic Label: Ministry of Sound Directors: Alissic and Oliver Sykes Producer: Aisha Kemp Production Manager: Arabella Kemp Production Company: 4th Floor Creative DOP: Jamie A Waters Lighting: JAW Assistant: Kai Angel Production Designers: Charlotte Brason, Sholto Price Stylist: Alissic HMUA: Alissic Editor: Jamie A Waters 2D Artist: Alyx VFX: Rob Chandler Post House: Butterscotch Colourist: Alex Gregory Colour House: No.8 London Camera Kit: Promotion North